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Hit the Ground Running: An interview with Jason Jennings
May 2009
by Debbie Hepton
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Generation Z:
Two billion people coming of age

Business Today, Oman
Jason's article was published in Oman's largest circulated business magazine (published monthly).

Soon I’ll be delivering the commencement address at the large university I attended in the heartland of the US. Just as I was about to go to work on my speech serendipity came calling during a recent cross country flight when an inflight magazine in front of me plopped open to an article titled, The Next Generation Gap. The article reminded me that that the young people graduating this year are the first members of Generation Z (aka the iGen and born between 1997 and 2012) to enter the workplace. I became even more intrigued when a Google search revealed the sheer magnitude of Gen Z; there are more than 2bn of them worldwide.

Because the worldwide workplace has struggled for years to attract, engage, accommodate and retain millennials and never quite figured it out, I started wondering about what traits and characteristics social scientists attribute to Gen Z and exactly how the business world should prepare for the avalanche of this generation into the marketplace....

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